Iemccom Complex udit Complex udit Complex udit of Web site russi
Работа добавлена на сайт samzan.net:
Analysis of Web site russia.emc.com
Complex audit
Complex Audit
Complex audit of Web site russia.emc.com
Head of web-marketing department
Lipin Alexander
a.lipin@fgcs.ru
skype: lyapiss
phone: +7 (910) 483-40-12
Page makeup
There is the qualitative using of modular grid in page makeup
http://take.ms/rmeJWN
It looks undifferentiated on different operating systems and internet browsers.
http://take.ms/oSw12F
Realised qualitative autodaptivity of page makeup.
http://take.ms/NaDcYv
Full package of photographs are available by following link: http://browsershots.org/http://russia.emc.com/index.htm.
Problematics
- Were observed cutting of menu items( services, support,ways of purchase ) across the width on large displays of desktop computers and laptop.
http://take.ms/mb2NrS
The heart of problem consists in inappropriate using of “css-sprite” for all menu items, as also in mistaken settings of “background-position” for problem items of menu. - Over marking:
- Contextual nesting of styles
- twitter-marking
- comments
http://take.ms/nGnlNO
- Presence of <iframe>
- Art style in html-marking
- Scripts settings inside of html-marking
- Using of pictures in the function of main menu
- After changing of WEB browser sizes from small to large appears problems of makeup.
http://take.ms/BiLHd
The heart of problem in inappropriate using of images in the function of text, as also in irregular settings of their digital zoom. - Validator of consortium W3C opens up 183 mistakes and bring out 25 warnings (http://validator.w3.org/check?uri=http%3A%2F%2Frussia.emc.com%2Findex.htm&charset=%28detect+automatically%29&doctype=Inline&ss=1&outline=1&group=1&No200=1&verbose=1&user-agent=W3C_Validator%2F1.3+http%3A%2F%2Fvalidator.w3.org%2Fservices).
Data mistakes aren’t critical. - Range of elements of interface works. For example, in section “Production and solutions” floats «over» arrows under arrows of simple version.
http://take.ms/i8Wur
In the whole, makeup requests update, especially by part of autoadaptivity, because recovery of the page from small to large display arises with mistakes.
Design
Prototype models and composition
Aside from main page*, design accomplished in light range of colors, according to conception web 2.0 (soft colours)
* main page is overbusy of EMC+ block
Web site uses modular grid, that is clearly visible on the main page.
Design layout of main and secondary pages isn’t uniform and differs by width (main – 980px, secondary – 1000px), order of menu items and possible presence of menu. It’s clearly visible by covering layout of main or secondary page.
http://take.ms/Ei6CA
From section to section composition and structure of layout is greatly differ and bouncing.
Equivalent by context elements differs graphically on the same page or changing from page to page.
For example, block with upper supportive menu changes from section to section (not only visial but also by content – changing of items, styles and positioning)
http://take.ms/JR7vq
Pages of EMC+ have done by another grid and with absolutely other composition. Generally in the process of transferring in different site sections you can give an expression, that you are on different web sites of the same firm ( partly it’s true).
Recommendation: relink prototype model of main and all secondary pages in one whole unifying prototype model with all-in-one structure and uniform arrangement of blocks (from page to page blocks don’t change their arrangement on the page and always are the same by style).
Styles
Graphical highlighting of active elements conditions doesn’t keep. The presence of 3 graphical conditions, that are differ from each other, is necessary for links and other active elements:
- active;
- inactive;
- appears when putting the mouse cursor / in focus
For example, text link must be underlined and differ from the text by color in active condition, but when you place the mouse cursor on it, link may become lighter and underlining can be removed.
Many menu items and texts performed as images, which are extremely affects on readability and search visibility of web site.
Fonts and texts
There are 2 main type faces on this web site:
- Arial, Verdana, Sans-serif
- Arial, Helvetica, Sans-serif
Taking in account huge dimensions of text information, recommended to use font with hair-strokes in case of working with long text for rising of it’s readability.
For example, in property page «Points of view», on the page «“Production and solutions”»/«Security» head-lines of tabs are different by font sizes in left part of block.
http://take.ms/S8YVb
Images
There are frequently covering images in interfaces, that is positive for perception of it, but covering images misinform users in some cases ( photo of Formula One, girls in cyber – glasses and etc.)
All images at the site presented in jpg format. It’s necessary to replace all images from “jpg” to “png” format.
Technical characteristics
Server: russia.emc.com
Server IP: 23.61.213.199
Operating system of the server: Red Hat
Web server: Apache 2.2.3*
* Up-to-date version of Apache on the November 2013 - 2.4.6, recommended to update software.
Traceroute utility к e1387.b.akamaiedge.net [23.61.213.199] with maximum number of bounces 30:
- 1 <1 мс <1 мс <1 мс 192.168.0.1
- 2 1 ms 1 ms 1 ms 192.168.1.1
- 3 2 ms 3 ms 4 ms 87.249.14.133.tel.ru [87.249.14.133]
- 4 2 ms 2 ms 2 ms 87.249.13.33.tel.ru [87.249.13.33]
- 5 3 ms 2 ms 2 ms 8marta-rt-1.tel.ru [87.249.13.1]
- 6 3 ms 3 ms 3 ms 62.117.98.73
- 7 29 ms 29 ms 29 ms stk-asr.comcor.ru [62.117.100.38]
- 8 29 ms 29 ms * netnod-ix-ge-b-sth-1500.akamai.com [194.68.128.170]
- 9 30 ms 29 ms 29 ms a23-61-213-199.deploy.static.akamaitechnologies.com [23.61.213.199]
CDN-platform: Akamai.
Information from http-head-lines.
Location: http://russia.emc.com/index.htm
Vary: Accept-Encoding
Content-Encoding: gzip
Content-Length: 249
Content-Type: text/html; charset=iso-8859-1
Cache-Control: max-age=4908
Address translation on http://russia.emc.com/index.htm
HTTP/1.1 200 OK
Server: Apache-Coyote/1.1
X-UA-Compatible: IE=edge,chrome=1
Content-Type: text/html;charset=utf-8
Cache-Control: max-age=579
Transfer-Encoding: chunked
Connection: close
Connection: Transfer-Encoding
Rough speed of page generation:
- Primary download time of main page главной страницы: ~7 s
- Secondary download time of main page: ~6 s
- Primary download time of interior page: ~5 s
- Secondary download time of interior page: ~4 s
- Primary download time of external page: ~10-20 s
- Secondary download time of external page: ~4 s
Web site is available from different geographical points.
http://take.ms/hq3q2
|
Monitoring point |
Server IP |
Total time |
Waiting for a response |
Download speed |
Page size |
|
Russia, Moscow, east |
23.74.181.199 |
1,204848 |
0,195989 |
140 КБ/с |
81 КБ |
|
Russia, Moscow, west |
2.18.197.199 |
1,329341 |
0,471199 |
365 КБ/с |
81 КБ |
|
Russia, Moscow, north |
95.100.5.199 |
0,415158 |
0,11716 |
843 КБ/с |
81 КБ |
|
Russia, Moscow, north-east 1 |
23.32.101.199 |
1,191384 |
0,123795 |
1012 КБ/с |
81 КБ |
|
Russia, Moscow, north-east 2 |
23.59.101.199 |
0,861328 |
0,172547 |
341 КБ/с |
81 КБ |
|
Russia, Moscow, north-east 3 |
23.64.213.199 |
1,523149 |
0,578621 |
258 КБ/с |
81 КБ |
|
Russia, Moscow, center |
23.64.213.199 |
0,709189 |
0,176802 |
397 КБ/с |
81 КБ |
|
Russia, Moscow, center 2 |
172.229.181.199 |
0,585852 |
0,106817 |
476 КБ/с |
81 КБ |
|
Russia, Moscow, south-west |
23.61.213.199 |
0,425228 |
0,077502 |
845 КБ/с |
81 КБ |
|
Russia , Apatits |
23.59.101.199 |
0,873175 |
0,140064 |
241 КБ/с |
81 КБ |
|
Russia, Vladivostok |
23.2.133.199 |
3,190664 |
0,87721 |
65 КБ/с |
81 КБ |
|
Russia, Dolgoprudniu |
95.100.5.199 |
0,34081 |
0,067895 |
1,29 МБ/с |
81 КБ |
|
Russia, Ekaterinburg |
23.64.213.199 |
1,143368 |
0,197865 |
158 КБ/с |
81 КБ |
|
Russia, Zlatoust |
23.59.101.199 |
1,856642 |
0,281071 |
122 КБ/с |
81 КБ |
|
Russia, Kazan |
172.227.85.199 |
0,823289 |
0,110487 |
335 КБ/с |
81 КБ |
|
Russia, Krasnoyarsk |
23.59.101.199 |
1,453254 |
0,209515 |
140 КБ/с |
81 КБ |
|
Russia, Nizhny Novgorod |
95.100.5.199 |
4,102817 |
0,30544 |
105 КБ/с |
81 КБ |
|
Russia, Novosibirsk, north |
23.64.213.199 |
1,175484 |
0,173421 |
190 КБ/с |
81 КБ |
|
Russia, Novosibirsk, south |
23.57.245.199 |
3,147459 |
1,31967 |
76 КБ/с |
81 КБ |
|
Russia, Omsk |
23.59.101.199 |
1,305937 |
0,186608 |
160 КБ/с |
81 КБ |
|
Russia, Petrozavodsk |
2.23.149.199 |
1,381452 |
0,159886 |
552 КБ/с |
81 КБ |
|
Russia, Rostov-on-Don |
23.64.213.199 |
0,759648 |
0,134558 |
274 КБ/с |
81 КБ |
|
Russia, Saint Petersburg, north |
95.100.5.199 |
0,415253 |
0,070375 |
947 КБ/с |
81 КБ |
|
Russia, Saint Petersburg, south |
23.64.213.199 |
0,589593 |
0,111314 |
505 КБ/с |
81 КБ |
|
Russia, Saint Petersburg , south -east |
23.61.213.199 |
0,516468 |
0,104192 |
339 КБ/с |
81 КБ |
|
Russia, Tomsk |
23.57.245.199 |
2,626179 |
0,372063 |
68 КБ/с |
81 КБ |
|
Russia, Tyumen |
23.78.117.199 |
1,083936 |
0,195415 |
236 КБ/с |
81 КБ |
|
Russia, Khabarovsk |
23.2.133.199 |
4,709586 |
0,500129 |
48 КБ/с |
81 КБ |
|
Russia, Khimki |
95.100.5.199 |
0,527667 |
0,070719 |
306 КБ/с |
81 КБ |
|
Azerbaijan, Baku |
23.74.181.199 |
0,715573 |
0,107619 |
325 КБ/с |
81 КБ |
|
Byelorussia, Minsk |
23.59.101.199 |
0,567416 |
0,105051 |
456 КБ/с |
81 КБ |
|
Great Britain , Hampshir |
23.74.117.199 |
0,219254 |
0,091456 |
5,68 МБ/с |
81 КБ |
|
Germany, Nurenberg |
172.227.85.199 |
0,133845 |
0,070931 |
6,73 МБ/с |
81 КБ |
|
Germany, Falkenshtain |
172.227.85.199 |
0,681958 |
0,050697 |
142 КБ/с |
81 КБ |
|
Germany, Frankfurt on the Main |
2.21.37.199 |
0,279285 |
0,079273 |
5,1 МБ/с |
81 КБ |
|
Israel, Pitach tikva |
88.221.157.199 |
0,497892 |
0,230803 |
4,86 МБ/с |
81 КБ |
|
Qazaqstan, Alma - Ata |
23.57.245.199 |
2,985484 |
1,142799 |
95 КБ/с |
81 КБ |
|
Qazaqstan, Karaganda |
2.23.149.199 |
1,016857 |
0,216465 |
297 КБ/с |
81 КБ |
|
Qazaqstan, Kostanai |
23.57.245.199 |
2,484997 |
0,332834 |
103 КБ/с |
81 КБ |
|
Canada, Vankuver |
23.200.213.199 |
0,339592 |
0,126252 |
4,02 МБ/с |
81 КБ |
|
Canada, Monreal |
23.196.165.199 |
0,355418 |
0,170132 |
1,12 МБ/с |
81 КБ |
|
Canada, Monreal |
23.196.165.199 |
0,243241 |
0,064151 |
335 КБ/с |
81 КБ |
|
Kirghizia, Beshkek |
23.61.213.199 |
0,920386 |
0,139939 |
247 КБ/с |
81 КБ |
|
Kirgizia, Beshkek south |
23.57.245.199 |
3,182674 |
0,313579 |
80 КБ/с |
81 КБ |
|
Latvia, Riga |
95.100.5.199 |
0,620189 |
0,055086 |
2,87 МБ/с |
81 КБ |
|
Litva, Siauliai |
23.59.101.199 |
0,429283 |
0,099965 |
655 КБ/с |
81 КБ |
|
Luxembourg, Shtainsel |
95.100.133.199 |
0,183039 |
0,06725 |
2,68 МБ/с |
81 КБ |
|
Moldavia, Kishiniev |
23.64.213.199 |
0,754916 |
0,130916 |
386 КБ/с |
81 КБ |
|
Netherlands, Amstrerdam |
23.32.101.199 |
0,330537 |
0,116964 |
1,08 МБ/с |
81 КБ |
|
Netherlands, Amstrerdam, north |
23.74.181.199 |
0,248303 |
0,060962 |
3,16 МБ/с |
81 КБ |
|
Netherlands, Amstrerdam south 1 |
23.64.213.199 |
0,289039 |
0,080457 |
1,14 МБ/с |
81 КБ |
|
Netherlands, Amstrerdam, south 2 |
23.64.213.199 |
1,172801 |
0,105272 |
1,14 МБ/с |
81 КБ |
|
Poland, Warsaw |
23.64.213.199 |
0,693396 |
0,094012 |
978 КБ/с |
81 КБ |
|
Poland, Olsztyn |
23.78.117.199 |
0,561691 |
0,097786 |
521 КБ/с |
81 КБ |
|
Rumania, Bucharest |
23.59.101.199 |
0,675607 |
0,152703 |
287 КБ/с |
81 КБ |
|
Singapore |
23.0.53.199 |
2,68859 |
0,301496 |
83 КБ/с |
81 КБ |
|
USA, Arizona, Phenix |
173.223.69.199 |
0,744204 |
0,286331 |
441 КБ/с |
81 КБ |
|
USA, Washington, Seattle |
23.200.213.199 |
0,223236 |
0,051439 |
10,96 МБ/с |
81 КБ |
|
USA, Virginia, Reston |
23.79.197.199 |
0,570918 |
0,135579 |
393 КБ/с |
81 КБ |
|
USA, California, Los Angeles |
23.200.213.199 |
0,573007 |
0,077376 |
903 КБ/с |
81 КБ |
|
USA, Massachusetts, Boston |
23.196.21.199 |
0,458508 |
0,233031 |
1,44 МБ/с |
81 КБ |
|
USA, New Jersey, Clifton |
23.193.181.199 |
0,619073 |
0,066046 |
12,74 МБ/с |
81 КБ |
|
USA ,New York, New York |
173.223.69.199 |
0,311317 |
0,068064 |
1,13 МБ/с |
81 КБ |
|
USA, North Carolina, Eshwel |
23.78.149.199 |
0,456526 |
0,286826 |
3,33 МБ/с |
81 КБ |
|
USA, Texas, Dallas |
23.204.165.199 |
0,342865 |
0,279074 |
6,98 МБ/с |
81 КБ |
|
USA, Texas, Houston |
184.30.5.199 |
0,217118 |
0,110287 |
3,2 МБ/с |
81 КБ |
|
Ukraine, Vinnitsa |
23.59.101.199 |
0,657551 |
0,126258 |
357 КБ/с |
81 КБ |
|
Ukraine, Kiev, west |
172.227.85.199 |
0,415299 |
0,081521 |
796 КБ/с |
81 КБ |
|
Ukraine, Kiev, center 1 |
172.227.85.199 |
1,214842 |
0,087478 |
560 КБ/с |
81 КБ |
|
Ukraine, Kiev, center 2 |
23.61.213.199 |
0,566049 |
0,117106 |
458 КБ/с |
81 КБ |
|
Ukraine, Kiev, south |
23.59.101.199 |
0,628683 |
0,115684 |
373 КБ/с |
81 КБ |
|
Ukraine, Nikolaev |
23.59.101.199 |
0,614223 |
0,121684 |
432 КБ/с |
81 КБ |
|
Ukrain, Odessa |
23.55.141.199 |
0,485465 |
0,100367 |
562 КБ/с |
81 КБ |
|
Ukraine, Kharkov, east |
2.16.197.199 |
0,610543 |
0,119815 |
583 КБ/с |
81 КБ |
|
Ukraine, Kharkov, center 1 |
95.100.213.199 |
0,405138 |
0,09697 |
644 КБ/с |
81 КБ |
|
Ukraine, Kharkov, center 2 |
23.59.101.199 |
0,792273 |
0,131601 |
275 КБ/с |
81 КБ |
|
Finland, Helsinki |
88.221.97.199 |
0,262193 |
0,152015 |
2,74 МБ/с |
81 КБ |
|
France, Paris |
95.100.133.199 |
0,146437 |
0,055416 |
3 МБ/с |
81 КБ |
|
France, Roubaix |
2.20.213.199 |
0,189068 |
0,095623 |
2,28 МБ/с |
81 КБ |
|
Czech Republic, Prague |
95.100.213.199 |
0,128123 |
0,05797 |
2,41 МБ/с |
81 КБ |
|
Chile, Santiago |
23.3.245.199 |
0,946544 |
0,629804 |
2,21 МБ/с |
81 КБ |
|
Switzerland, Zurich |
95.100.213.199 |
0,161294 |
0,062965 |
1,34 МБ/с |
81 КБ |
|
RSA, Johannesburg |
88.221.245.199 |
1,117016 |
0,524684 |
73 КБ/с |
81 КБ |
Worst indicators of speed and total time were detected at Russian federal districts of Siberian region and Russian Far East and what is more the former Soviet Union – Qazaqstan, Kyrgyzstan and etc.
Problematics
- Superfluous http-head-lines
With allowance for using of “chunked transfer encoding” machine on final redirect page, the record “Content-Length” is excessive. - Mistaken http-head-line “Location”.
Address http://russia.emc.com transfers on http://russia.emc.com/index.htm.
Improperly identified http-head-line “Location”.
It’s necessary to fix Location: http://russia.emc.com. - Superfluous number of http-request.
About 70 components demand of optimization: - 24 external js-file
- 9 external css-files
- 34 files of background images
It’s advisable to combine js-files in one whole file, the same recommended with styles of css- files. We have to combine background images in one whole file and use them with css-sprite.
Cutting of component number on the page will allow to reduce the number of http-requests that are necessary for page displaying. This, in its turn, will increase the speed of download page time.
- Large number components out “CDN” (content delivery network)
It’s possible to arrange about 70 components in CDN: - s7.addthis.com: 6 components, 330.9K
- russia.emc.com: 52 components, 2726.3K
- www.adobetag.com: 1 component, 113.2K
- stats.g.doubleclick.net: 1 component, 39.5K
- cdn.tt.omtrdc.net: 1 component, 25.3K
- emc.tt.omtrdc.net: 3 components, 0.6K
- admin.brightcove.com: 2 components, 109.1K
- www.emc.com: 1 component, 1.2K
- pbs.twimg.com: 1 component, 1.0K
- m.addthis.com: 1 component, 0.06K
- ecn-analytics-nssl.emc.com: 1 component, 0.04K
- twitter.com: 1 component, 0.04K
- ajax.googleapis.com: 2 components, 26.3K
Geographical location of servers, where different components situated, works on speed of page download. CDN neutralizes geographical factor, because servers of CDN - network are all over the world.
- Empty attribute “src”
In regular code pattern of “iframe” detected empty attribute src, which is extremely unwelcome. Empty attributes “href” and src may activate periodical requests. - Didn’t mention “expires” headlines
About 75 statistical components were allocated without expiration date: - http://russia.emc.com/_admin/css/html-layout-css-includes-combined-min.css
- http://russia.emc.com/R1/assets/css/common/normalize.css
- http://russia.emc.com/R1/assets/css/homepage/main.css
- http://russia.emc.com/R1/assets/css/common/responsive-header.css
- http://russia.emc.com/R1/assets/css/common/responsive-footer.css
- http://russia.emc.com/homepage/css/media-hero.css
- http://russia.emc.com/R1/assets/css/components/share-bar.css
- http://russia.emc.com/R1/assets/css/components/modal.css
- http://platform.twitter.com/widgets.js
- http://platform.twitter.com/js/tfw/hub/client.js
- http://www.adobetag.com/d2/emc/live/EMC.js
- http://stats.g.doubleclick.net/dc.js
- http://russia.emc.com/_admin/js/jquery.js
- http://russia.emc.com/R1/assets/js/common/modernizr-2.6.2.min.js
- http://russia.emc.com/_admin/js/mbox.js
- http://cdn.tt.omtrdc.net/cdn/target.js
- http://emc.tt.omtrdc.net/m2/emc/viztarget?...
- http://emc.tt.omtrdc.net/m2/emc/mbox/standard?...
- http://russia.emc.com/R1/assets/js/common/responsive-header.js
- http://s7.addthis.com/js/250/addthis_widget.js?...
- http://russia.emc.com/_admin/js/liveperson-country-and-page-list.js
- http://russia.emc.com/R1/assets/js/common/respond.js
- http://russia.emc.com/R1/assets/js/homepage/homepage.js
- http://russia.emc.com/_admin/js/sitecatalyst/s_code.js
- http://admin.brightcove.com/js/BrightcoveExperiences.js
- http://admin.brightcove.com/js/APIModules_all.js
- http://russia.emc.com/R1/assets/js/libs/ext-4.0.1/ext-all.js
- http://russia.emc.com/R1/assets/js/components/modal.js
- http://russia.emc.com/R1/assets/js/components/header.js
- http://emc.tt.omtrdc.net/m2/emc/sc/standard?...
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowTL.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowT.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowTR.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowML.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowMR.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowBL.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowB.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowBR.png
- http://russia.emc.com/images/header/dropdown-menu-sprites.png
- http://russia.emc.com/images/header/header-sprites.gif
- http://russia.emc.com/images/header/header-menu-sprites.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507921805_my-account-avatar.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507121298_button-action-corners.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507121282_button-action-mid.png
- http://russia.emc.com/images/header/dropdown-vertical-divider-2012.gif
- http://russia.emc.com/R1/images/EMC_Image_C_1306531147187_socialmediabar.png
- http://russia.emc.com/_admin/img/icons/close-icon-flyout.gif
- http://russia.emc.com/images/homepage/css/hp-bg-hero-1600.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1-type.png
- http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1-type.png
- http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1.jpg
- http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1-type.png
- http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-during.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-type-during.png
- http://russia.emc.com/images/homepage/css/hp-sprite.png
- http://www.emc.com/images/header/footer-bg-2012.gif
- http://russia.emc.com/images/header/header-sprites.png
- http://russia.emc.com/images/header/share_this_icons.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507921827_close-icon-small.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306517211388_g.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-vnx-estore-bundles-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-lotus-f1-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-xtremio-pyramid-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/wwd-lg-trust.png
- http://russia.emc.com/images/homepage/presentation/wwd-lg-cloud.png
- http://russia.emc.com/images/homepage/presentation/wwd-lg-data.png
- http://russia.emc.com/images/homepage/presentation/wwa-lg-glance.png
- http://russia.emc.com/images/homepage/presentation/wwa-lg-investor.png
- http://russia.emc.com/images/homepage/presentation/wwa-lg-careers.png
- http://pbs.twimg.com/profile_images/2750494597/13339f85bedd3b790cc2aaf7eb635121_normal.jpeg
- http://russia.emc.com/images/common/spacer.gif
- http://russia.emc.com/favicon.ico
- http://m.addthis.com/live/red_lojson/300lo.json?...
- Not compressed and not minimized pages and components
Compression and minimization of page layout allow to cut greatly total weight of downloading information and force page downloading speed.
It’s necessary to clean up from comments, over marking, unnecessary transferring of lines and all the rest of it all html-, js- and css-files.
For minimization can be used separate compressors: - http://htmlcompressor.com/
- http://www.csscompressor.com/
- http://jscompressor.com/
Additionally plug-in gzips is available on the server and it can be used for zipping all text information.
At the moment plug-in don’t pack 2 components:
- http://platform.twitter.com/js/tfw/hub/client.js
- http://cdn.tt.omtrdc.net/cdn/target.js
- Positioning of css- and js- files
It’s necessary to locate CSS-files at top part of html-marking (in <head> tag), because it allows browser, that client uses, to realize fast and progressive render of the page.
At the moment in the body of Web-page are present 2 files with styles, which should be relocated: - http://russia.emc.com/R1/assets/css/components/share-bar.css
- http://russia.emc.com/R1/assets/css/components/modal.css
JS-files are necessary to locate at down part of html-marking, because js-files don’t allow browser to realize parallel downloads and it means that content after js-file will not download while js-file will not download by itself.
At the moment at top part of html-marking are present 8 js-files, which requires to transfer in down part of body of Web-page:
- http://platform.twitter.com/widgets.js
- http://s7.addthis.com/static/r07/auth016.js
- http://platform.twitter.com/js/tfw/hub/client.js
- http://www.adobetag.com/d2/emc/live/EMC.js
- http://stats.g.doubleclick.net/dc.js
- http://russia.emc.com/_admin/js/jquery.js
- http://russia.emc.com/R1/assets/js/common/modernizr-2.6.2.min.js
-
- http://m.addthis.com/live/red_lojson/300lo.json?...
- In-built css- and js-data
It’s necessary to place any css- and js-data in external files, because it allows to force greatly page downloading speed by virtue of cashing css and js-files.
At the moment at marking are present: - At least 5 in-built css-data
- At least 8 in-built js-data
- multiply DNS-requests
Oversupply DNS-requests increases duration time of browser answer from server side on interrogation data.
At this stage components are at more than 4 domains: - russia.emc.com: 62 components, 2833.8K (543.7K GZip)
- s7.addthis.com: 7 components, 397.2K (116.7K GZip)
- platform.twitter.com: 5 components, 230.5K (73.9K GZip)
- www.adobetag.com: 1 component, 113.2K (35.8K GZip)
- stats.g.doubleclick.net: 1 component 39.5K (15.5K GZip)
- cdn.tt.omtrdc.net: 1 component, 26.2K
- emc.tt.omtrdc.net: 3 components, 0.6K
- admin.brightcove.com: 2 components, 109.1K (17.9K GZip)
- www.emc.com: 1 component, 1.2K
- pbs.twimg.com: 1 component, 1.0K
- m.addthis.com: 1 component, 0.06K
- Incorrect setting of Etag mechanism
Mechanism of Etag configured incorrectly more than for 65 components: - http://russia.emc.com/_admin/css/html-layout-css-includes-combined-min.css
- http://russia.emc.com/R1/assets/css/common/normalize.css
- http://russia.emc.com/R1/assets/css/homepage/main.css
- http://russia.emc.com/R1/assets/css/common/responsive-header.css
- http://russia.emc.com/R1/assets/css/common/responsive-footer.css
- http://russia.emc.com/homepage/css/media-hero.css
- http://russia.emc.com/R1/assets/css/components/share-bar.css
- http://russia.emc.com/R1/assets/css/components/modal.css
- http://www.adobetag.com/d2/emc/live/EMC.js
- http://russia.emc.com/_admin/js/jquery.js
- http://russia.emc.com/R1/assets/js/common/modernizr-2.6.2.min.js
- http://russia.emc.com/_admin/js/mbox.js
- http://russia.emc.com/R1/assets/js/common/responsive-header.js
- http://s7.addthis.com/js/250/addthis_widget.js?...
- http://russia.emc.com/_admin/js/liveperson-country-and-page-list.js
- http://russia.emc.com/R1/assets/js/common/respond.js
- http://russia.emc.com/R1/assets/js/homepage/homepage.js
- http://russia.emc.com/_admin/js/sitecatalyst/s_code.js
- http://admin.brightcove.com/js/BrightcoveExperiences.js
- http://admin.brightcove.com/js/APIModules_all.js
- http://russia.emc.com/R1/assets/js/libs/ext-4.0.1/ext-all.js
- http://russia.emc.com/R1/assets/js/components/modal.js
- http://russia.emc.com/R1/assets/js/components/header.js
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowTL.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowT.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowTR.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowML.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowMR.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowBL.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowB.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowBR.png
- http://russia.emc.com/images/header/dropdown-menu-sprites.png
- http://russia.emc.com/images/header/header-sprites.gif
- http://russia.emc.com/images/header/header-menu-sprites.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507921805_my-account-avatar.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507121298_button-action-corners.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507121282_button-action-mid.png
- http://russia.emc.com/images/header/dropdown-vertical-divider-2012.gif
- http://russia.emc.com/R1/images/EMC_Image_C_1306531147187_socialmediabar.png
- http://russia.emc.com/_admin/img/icons/close-icon-flyout.gif
- http://russia.emc.com/images/homepage/css/hp-bg-hero-1600.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1-type.png
- http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1-type.png
- http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1.jpg
- http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1-type.png
- http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-during.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-type-during.png
- http://russia.emc.com/images/homepage/css/hp-sprite.png
- http://www.emc.com/images/header/footer-bg-2012.gif
- http://russia.emc.com/images/header/header-sprites.png
- http://russia.emc.com/images/header/share_this_icons.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507921827_close-icon-small.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306517211388_g.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-vnx-estore-bundles-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-lotus-f1-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-xtremio-pyramid-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/wwd-lg-trust.png
- http://russia.emc.com/images/homepage/presentation/wwd-lg-cloud.png
- http://russia.emc.com/images/homepage/presentation/wwd-lg-data.png
- http://russia.emc.com/images/homepage/presentation/wwa-lg-glance.png
- http://russia.emc.com/images/homepage/presentation/wwa-lg-investor.png
- http://russia.emc.com/images/homepage/presentation/wwa-lg-careers.png
- http://russia.emc.com/images/common/spacer.gif
It’s necessary to customize Etag mechanism correctly or it should be completely removed (first is preferable).
- Superfluous number of DOM-elemnts.
At this stage on the main page is about 1200 DOM-elements.
It’s necessary to abridge the number of DOM-elements. The target is to rise productivity and speed of page render. - Cookie-free-domains are not using.
More than 70 static components are available by common domains (not cookie-free-domains): - http://russia.emc.com/R1/assets/css/common/normalize.css
- http://russia.emc.com/R1/assets/css/homepage/main.css
- http://russia.emc.com/R1/assets/css/common/responsive-footer.css
- http://russia.emc.com/R1/assets/css/components/share-bar.css
- http://russia.emc.com/R1/assets/css/components/modal.css
- http://s7.addthis.com/static/r07/widget118.css
- http://russia.emc.com/R1/assets/css/common/responsive-header.css
- http://russia.emc.com/R1/assets/js/common/modernizr-2.6.2.min.js
- http://russia.emc.com/_admin/js/mbox.js
- http://cdn.tt.omtrdc.net/cdn/target.js
- http://s7.addthis.com/js/250/addthis_widget.js?...
- http://russia.emc.com/R1/assets/js/common/respond.js
- http://russia.emc.com/_admin/js/sitecatalyst/s_code.js
- http://russia.emc.com/R1/assets/js/components/modal.js
- http://russia.emc.com/images/header/header-sprites.gif
- http://russia.emc.com/images/header/header-menu-sprites.png
- http://stats.g.doubleclick.net/dc.js
- http://russia.emc.com/images/header/dropdown-vertical-divider-2012.gif
- http://russia.emc.com/R1/images/EMC_Image_C_1306531147187_socialmediabar.png
- http://s7.addthis.com/static/r07/widget058.gif
- http://s7.addthis.com/static/r07/widget015_top.gif
- http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1-type.png
- http://platform.twitter.com/widgets.js
- http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1-type.png
- http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1.jpg
- http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1-type.png
- http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-type-during.png
- http://russia.emc.com/images/homepage/css/hp-sprite.png
- http://russia.emc.com/images/header/header-sprites.png
- http://russia.emc.com/_admin/js/liveperson-country-and-page-list.js
- http://russia.emc.com/R1/assets/js/homepage/homepage.js
- http://russia.emc.com/R1/images/EMC_Image_C_1306507921827_close-icon-small.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306518021523_loading.gif
- http://russia.emc.com/R1/images/EMC_Image_C_1306517211388_g.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-vnx-estore-bundles-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/trust-it-curve-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-lotus-f1-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/wwa-lg-glance.png
- http://russia.emc.com/images/homepage/presentation/wwa-lg-investor.png
- http://russia.emc.com/images/homepage/presentation/wwa-lg-careers.png
- http://russia.emc.com/images/homepage/css/hp-bg-hero-1600.jpg
- http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1.jpg
- http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-during.jpg
- http://russia.emc.com/_admin/js/jquery.js
- http://russia.emc.com/images/homepage/presentation/wwd-lg-trust.png
- http://russia.emc.com/images/homepage/presentation/wwd-lg-cloud.png
- http://russia.emc.com/images/homepage/presentation/wwd-lg-data.png
- http://russia.emc.com/images/header/dropdown-menu-sprites.png
- http://russia.emc.com/_admin/css/html-layout-css-includes-combined-min.css
- http://s7.addthis.com/static/r07/core109.js
- http://russia.emc.com/R1/assets/js/common/responsive-header.js
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowTL.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowT.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowML.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowTR.png
- http://russia.emc.com/R1/assets/js/libs/ext-4.0.1/ext-all.js
- http://russia.emc.com/R1/assets/js/components/header.js
- http://russia.emc.com/_admin/img/icons/close-icon-flyout.gif
- http://russia.emc.com/R1/images/EMC_Image_C_1306507121282_button-action-mid.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowMR.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowBL.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowB.png
- http://russia.emc.com/_admin/js/overlay-apr2011/shadowBR.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507921805_my-account-avatar.png
- http://russia.emc.com/R1/images/EMC_Image_C_1306507121298_button-action-corners.png
- http://www.emc.com/images/header/footer-bg-2012.gif
- http://emc.tt.omtrdc.net/m2/emc/viztarget?...
- http://emc.tt.omtrdc.net/m2/emc/mbox/standard?...
- http://emc.tt.omtrdc.net/m2/emc/sc/standard?...
- http://russia.emc.com/homepage/css/media-hero.css
- http://russia.emc.com/images/header/share_this_icons.png
It’s necessary for exception of cookie from browser requests on static components and for safety wire from rejection in cashing of proxy -servers (It’s probably possible in the process of executing of cookie statistics request).
It’s necessary to use cookie-free-domain (for example, cfemc.com).
- Weak statistics of cache's empty and full relationships.
This resultant problem arises from described above reasons.
Main page with empty cache contains 85 http-requests total weight of which is 1608.5kb, by comparison the same with full cache — 78 http-requests with 65.1kb of overall weight.
It’s necessary to abridge repeated number of inversion requests.
Searching characteristics
Domain: russia.emc.com
Date of registration: indeterminated
Statistics system: Google Analytics
Yandex SCI: 500 (http://yandex.ru/yandsearch?text=host:russia.emc.com+|+host:www.russia.emc.com&lr=213)
Indexed: 3000 (http://yandex.ru/yandsearch?text=host:russia.emc.com+|+host:www.russia.emc.com)
Mentioned in Yandex: 4000 (http://yandex.ru/yandsearch?text=russia.emc.com&lr=10000&noreask=1)
Mentioned in blogs: 74 (http://blogs.yandex.ru/search.xml?text=link%3D%22http%3A%2F%2Frussia.emc.com%22&group=2&ft=all)
Presence in Yandex catalog: no such data
Google PR: 5
Indexed: 5480 (https://www.google.com/search?q=site:russia.emc.com)
Referring in Google: 100 (https://www.google.com/search?q=link:russia.emc.com)
Presence in DMOZ.org: no such data
Recommended: to add Web site at Yandex and DMOZ.
References on the main page: 117 of interior (all indexed) / 96 external (all indexed).
Recommended: cut greatly general number of references (to 100), delete all interior references (in case of their principal presence, turn of them from indexation by directive rel=nofollow and tags <noindex>).
Meta tags are widely used, marking of head-lines, emphasis on ability of extra bold.
All images on Web site are allocated with empty attributes alt and title.
Recommended: For the purpose of rising page weight its necessary to point alt and title as key relevant that describes an image.
Conclusion (Summary)
In the whole site content not bad formatted and has good search visibility. Site is available to active promotion.
Relevance of different searching visibility depends on primary semantic base and that’s such preliminary information that we haven’t.
In any case, it obviously needs content revision and development of new semantic base — together with technical task of interior optimization and micro formatting.
Usability and user experience
Review of usability, reasonability, simplicity and convenience of project http://russia.emc.com/.
Estimations
0 — negative
1 — «some sense»
2 — small plus
3 — satisfactory (a possibility of decision –making - 50/50)
4 — good (decision-making, positive result)
5 — excellent (loyalty appeared)
Metrics
- Emotions (general)
System gets by user as open(or partly open). User hasn’t sense of other people existing. Appeals to do something are obvious.
Mark: 4 - Impression (sensation of design)
Cool color gamma generates business attitude. Block EMC+ attracts all attention. Gray page header with lights in the form of hexagon annoys and makes additional load factor on user’s focus.
Design looks better on the small screen, then at large displays.
Mark: 3,5
- First impression
The example of user’s way of site view.
http://take.ms/hWzLz
The example of user’s inner monologue:
«There is no logotype in common place (Top left corner). EMC2 — I suppose that it’s Scientific and Research Company where they do something connected with physics. There is something strange in slaider, what is lower? What “hardware”? “Formula One”….IT safety, cloud technologies. Finally it’s IT company. What do they offer? To invest? Get a job?»
The strongest element — block EMC+. It takes all attention but information unobvious and not clear. Fully incomprehensible covering text and head – lines. Strange graphical elements. More than that, it’s completely at English. It represents needless cut-off, that divides site on 2 parts.
It’s apparently for common user, that he is not in his plate here, and this block is for audience with the specific knowledge. The user becomes confused, because nowhere can find the explantation of vnx and vdi and etc.
Mixed emotions.
Mark: 4
- Goodwill
There are too much elements on the main page. Steps of action are not obvious.
The main question “What should I do?” or “What it can give me?” keeps without answer.
Sign in on site isn’t obvious. By click on first slide where is present a suggestion «register now», emerges a window, blocking by browser (external unknown site http://vts.inxpo.com).
The appeal to call and tell about products and services is illogical , because firstly site should catch the interest of client and offer to call only after that. (It will be better to make available a possibility of dial – back).
http://take.ms/RN4SR
Mark: 3
- Hygiene
Stylistic and orthographic mistakes didn’t notice in the process of selective copy preparation.
Fond out unclear expression in the notice of registration form. “Please, agree Internet mail message”.
http://take.ms/Txio9
Mark: 5 - Sanitation
During the check fond out many unexpected and unpredictable transitions, problems of makeup, and also several places, those are not available for unregistered users.
There are many cross-language transfers — from Russian to English pages.
There are different “placeholders” at searching field of the main page («scan of EMC.com») and on secondary pages («scan of the site»).
Depending on nesting, changes width of page header ( at main = 980px/on page” Ways of purchase” = 1000px) and capability of main menu (most main pages contain submenu / it’s absent on test page) http://russia.emc.com/campaigns/global/backup-assessment/index.htm?activity_id=235025).
Cutted off partly images and elements of css-sprite.
Superfluous number of elements of interior navigation that leads on parallel and exterior projects (At the best case they have the same style, but had done at different prototype model)
- http://infocus.emc.com/
- http://reflectionsblog.emc.com/
- http://community.emc.com/
- http://gallery.emc.com/
- http://emc.force.com/
- http://education.emc.com/
- http://vts.inxpo.com/
- http://store.emc.com/ и др.
Fond out about 700 pages with dead links
Some blocks and references are duplicate and repeat (contacts in social media, EMC+ and etc.)
Sanitation: 0
- Illumination
Menu of the site looks readable. Hierarchy is obvious – “main menu”, “submenu”,” additional menu”.
Events, that menu produces are not equal. ( one click can transfer on interior page, other on parallel site).
Menu isn’t the same at different pages.
Mark: 4 - Availability of services and products
Visually services and products are available when you putting the mouse cursor at menu item that you need. However in real to order something, you should click and click…and browser shows you endless journey by different English sites with huge descriptions and references on documentations.
In the process of strain principal searching appears imperceptible reference «contact sales», that calls block with phone and reference on external landing-page with huge form (http://emcinformation.com don’t gain credibility ).
Mark: 1 - Services
In the process of shot site research, becomes obvious the presence of study services of IT- consulting, designing of cloud systems and etc.
Arises a sense of highly skilled access.
Mark: 4,5 - Price settings and politics
There is no information about prices. Under the politics of corporation, it is expected individual approach, and as consequence, difficult recognizing of services and there price.
Taking into account direction of b2b и b2g , it’s normal.
Mark: 4 - Staff status
There are no obvious ways to communicate with staff (without any additional actions of searching connection).
Phone fond out by searching main menu item “Products and solutions” where was mentioned reference on emerge form of connection.
Phone answer was immediate. Manager readdressed some questions to distributor and offered to write down there identifying information.
During 8 hours there wasn’t any reaction on form request.
Mark: 4,5 - System open
There is close availability of simple support functions. Authorization for downloading is critical for a part of professionals, that haven’t profile on site.
Registration isn’t obvious. Form of registration is huge and very difficult. There are hard requisitions for check in.
After authorization on the main page and transferring in “Support / Files for downloading” (https://sso.emc.com/sso/login.htm?CTAuthMode=BASIC) you should authorize again.
Mark: 1,5 - Navigation
There are 2 levels in navigation menu and that’s why it’s rather difficult.
There is no menu “bread crumbs”, that’s why site movement is unpredictable.
Many menu items transfer at pages of external domains, which have different configuration, blocks and language.
It’s not possible to find your location on the site (nesting way don’t stick out neither main, no additional menu).
You can hardly find site map (it totally disappears in additional menu).
You can’t find you location with the help of site map.
Mark: 0
Logic and content
A huge amount of content is presented on the site. Generally, it’s text, less often— it is covering images.
Recommended: to reduce the huge amount of text, it is absolutely unreadable (web-site conception doesn’t mean reading itself, users don’t read web-pages, they just look it through, it is necessary to post any user’s manuals with detailed photos).
There is no motivation for the site sign up, exept the blocked access to content that can be downloaded.
Recommended: to interest the user in registration( to realize additional functions for registrants, bonus promotion codes, access to useful instruments, personal mailout and offers).
A lot of sections, that are on different domains, confuse the users.
Recommended: to post all the site structure on the same domain.
Pop –up windows are used on the site very frequently.
Recommended: to use pop-up boxes instead of pop-up windows ( browsers block pop-up windows, also pop-up windows can cause interrupted paths).
Mixed content is post on the site. Main pages are in Russian, minors are in English.
Recommended: to unify content and to bring it to only one language (the language is determined on the basis of targeted audience portrait and project’s geotargeting).
Strict requirements for forms validation and a large number of fields.
Recommended: to reduce the burden on the user by reducing the number of fields and the severity of validation requirements (it’s necessary to reduce the number of fields, to add more simplified elements, to actualize autoselect and autocomplete for all form fields, actualize Autoformat for all fields which are under “email” and “telephone”).
The presence of broken paths (such activities as registration, authorization, sending feedback forms or opening of an image/video cut short the process of transferring in different site sections).
Recommended: to actualize registration/authorization procedure, the process of sending feedback form in pop-up boxes without jumping from the page of procedure’s initiation (using an ajax mechanism, the described procedures can be implemented without refreshing and redirecting pages).
Lack of functional.
Recommended: to expland functionally useful elements, required for users and the project (for example, extend solution calculator tool, that allows to collect more users information while providing them a useful and relevant information)
Removal of the materials on other languages( on the main page of “community” block in “hot topics” column there are Chinese and other characters).
http://take.ms/RaZMW
Recommended: not to distract the attention of user by totally useless information( it is more likely to post only Russian – language content).
Duplication of the array of links is detected on the site. In particular, the box with social media is duplicated on the top and on the bottom of the majority of pages. Informational links EMC+ on the main page is located in main menu, in the centre of web-page body and in the bottom box “ news and events”
Recommended: to avoid the duplication of elements and links.
Texts, complicated by its content and unreadable, which have technical specific.
Recommended: to simplify the information submission by stylistic changing( to less technical and professional), to diversify the texts with presentations, videos, images, diagrams and general typografing of texts ( right symbols, division of text in small paragraph, citation in the form of list, active usage of headlines and sub-headlines and etc).
Hard –to –get information and small amount of feedback channels.
Recommended: to post telephone number and e-mail in evident place of the site banner. To place the button of feedback channel additional form. To test the service of online- chat to solve the users’ operational problems.
Complicated navigation. It’s difficult to specify the paths of site transferring and to orientate in site structure( there is no indication of one’s location, no site’s map, no graphical characteristic of current location).
Recommended: to carry out site structuring, to create site’s map, relevant to this structure ( with presentation of all the nesting levels up to the last one),l to realize the indication of current location( menu choices are graphically indicated, the text of menu choice is indicated by extended type), to add the additional menu of “bread crumbs” nesting type.
High level of information noise. High quantity of superfluous extra information
Recommended: to reduce pressure on user’s attention, by force of adaptive inference of smaller quantity on the page, because its concentration dispels in huge number of information blocks. For instance, blocks with hieroglyphs are absolutely irrelevant.
Sameness of content, it must be independent from visit context. For example, wherever the user will come, he will see same blocks and same information.
Recommended: To use adaptive readout based on user’s information, source of transfer and etc. Such mechanism requests complex approach and developing of certain module with will make only necessary information visible that is useful only for each concrete user.
The presences of pages with big vertical scroll without additional tools of navigation. When the user will situate in the middle of this page, he can be confused because of navigation.
Recommended: Set the page header with main menu and searching field ( “attach” to top border of browser window). It means that in case of vertical scroll, page header permanently will be at the top of the display. For more than a half of the screen vertical scrolling it is necessary to place a scrolling up button( usually “up to top” arrow) in the “footer”.
Lack of interactive elements, rather laconic interface capabilities and significant responsiveness and transparency.
Recommended: not just “rervive” interface with additional functionality, but also unfold processes of staff otherwise.
Examples of recomendations:
To use typical ajax-upload of materials on pages with huge number of content.
All processes that requests standby should be visualized by graphical “loader” and additional download bar (For example, progress).
Large forms with lots of mandatory fields should be visualized graphically. Use smooth swipe system ( similar to mobile applications) and unique graphical accompaniment for the phased mapping issues.
To point interactive assistant on the description(on-line chat with person or automatic module of response for typical questions)
To offer the functional of statistic and reports on products and service’s pages. Besides to offer related and logically provided additional product and service.
To realize “calculator of decision”, that allows users of the site to make calculations and specifications and send them to distributors of EMC from this document.
Final recommendations
- To identify and formulate clearly aims and tasks of the project.
- To make detailed portrait of targeted audience.
- To identify their aims and tasks.
- To override the conception и and structure of the project on the basis of aims and targets of the project and its users.
- To characterize main scenarios of user’s activity.
- To make prototypes of refreshed conception.
- To realize other recommendations of current document.
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