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Analysis of Web site russia.emc.com

Complex audit

Complex Audit

Complex audit of Web site russia.emc.com

Head of web-marketing department

Lipin Alexander

a.lipin@fgcs.ru

skype: lyapiss

phone: +7 (910) 483-40-12


Page makeup

There is the qualitative using of modular grid in page makeup

http://take.ms/rmeJWN

It looks undifferentiated on different operating systems and internet browsers.

http://take.ms/oSw12F

Realised qualitative autodaptivity of page makeup.

http://take.ms/NaDcYv

Full package of  photographs are available by following link: http://browsershots.org/http://russia.emc.com/index.htm.

Problematics

  1.  Were observed cutting of menu items( services, support,ways of purchase ) across the width on large displays of desktop computers and laptop.

    http://take.ms/mb2NrS

    The heart of problem consists in inappropriate using of “css-sprite” for all menu items, as also in mistaken settings of “background-position” for problem items of menu.
  2.  Over marking:
  3.  Contextual nesting of styles
  4.  twitter-marking
  5.  comments


http://take.ms/nGnlNO

  1.  Presence of  <iframe>
  2.  Art style in html-marking
  3.  Scripts settings inside of html-marking
  4.  Using of pictures in the function of main menu
  5.  After changing of WEB browser sizes from small to large appears problems of makeup.


    http://take.ms/BiLHd

    The heart of problem in inappropriate using of images in the function of text, as also  in irregular settings of their digital zoom.
  6.  Validator of consortium W3C opens up 183 mistakes and bring out 25 warnings (http://validator.w3.org/check?uri=http%3A%2F%2Frussia.emc.com%2Findex.htm&charset=%28detect+automatically%29&doctype=Inline&ss=1&outline=1&group=1&No200=1&verbose=1&user-agent=W3C_Validator%2F1.3+http%3A%2F%2Fvalidator.w3.org%2Fservices).

    Data mistakes aren’t critical.
  7.  Range of elements of interface works. For example, in section “Production and solutions” floats «over» arrows under arrows of simple version.


    http://take.ms/i8Wur

In the whole, makeup requests update, especially by part of autoadaptivity, because recovery of the page from small to large display arises with mistakes.


Design

Prototype models and composition

Aside from main page*, design accomplished in light range of colors, according to conception web 2.0 (soft colours)
* main page is overbusy of EMC+ block

Web site uses modular grid, that is clearly visible on the main page.

Design layout of main and secondary pages isn’t uniform and differs by width (main – 980px, secondary – 1000px), order of menu items and possible presence of menu. It’s clearly visible by covering layout of main or secondary page.

http://take.ms/Ei6CA

From section to section composition and structure of layout is greatly differ and bouncing.

Equivalent by context elements differs graphically on the same page or changing from page to page.

For example, block with upper supportive menu changes from section to section (not only  visial but also by content – changing of items, styles and positioning)

http://take.ms/JR7vq

Pages of EMC+ have done by another grid and with absolutely other composition. Generally in the process of transferring in different site sections you can give an expression, that you are on different web sites of the same firm ( partly it’s true).

Recommendation: relink prototype model of main and all secondary pages in one whole unifying prototype model with all-in-one structure and uniform arrangement of blocks (from page to page blocks don’t change their arrangement on the page and always are the same by style).

Styles

Graphical highlighting of active elements conditions doesn’t keep. The presence of 3 graphical conditions, that are differ from each other, is necessary for links and other active elements:

  1. active;
  2. inactive;
  3. appears when putting the mouse cursor / in focus

For example, text link must be underlined and differ from the text by color in active condition, but when you place the mouse cursor on it, link may become lighter and underlining can be removed.

Many menu items and texts performed as images, which are extremely affects on readability and search visibility of web site.

Fonts and texts


There are 2 main type faces on this web site:

  1. Arial, Verdana, Sans-serif
  2. Arial, Helvetica, Sans-serif


Taking in account huge dimensions of text information, recommended to use font with hair-strokes in case of working with long text for rising of it’s readability.

For example, in property page «Points of view», on the page «“Production and solutions”»/«Security» head-lines of tabs are different by font sizes in left part of block.

http://take.ms/S8YVb

Images

There are frequently covering images in interfaces, that is positive for perception of it, but covering images misinform users in some cases ( photo of Formula One, girls in cyber – glasses and etc.)

All images at the site presented in jpg format. It’s necessary to replace all images from “jpg” to “png” format.


Technical characteristics

Server: russia.emc.com

Server IP: 23.61.213.199

Operating system of the server: Red Hat

Web server: Apache 2.2.3*

* Up-to-date version of Apache on the November 2013 -  2.4.6, recommended to update software.

Traceroute utility к e1387.b.akamaiedge.net [23.61.213.199] with maximum number of bounces 30:

  1.  1    <1 мс    <1 мс    <1 мс  192.168.0.1
  2.  2     1 ms     1 ms     1 ms  192.168.1.1
  3.  3     2 ms     3 ms     4 ms  87.249.14.133.tel.ru [87.249.14.133]
  4.  4     2 ms     2 ms     2 ms  87.249.13.33.tel.ru [87.249.13.33]
  5.  5     3 ms     2 ms     2 ms  8marta-rt-1.tel.ru [87.249.13.1]
  6.  6     3 ms     3 ms     3 ms  62.117.98.73
  7.  7    29 ms    29 ms    29 ms  stk-asr.comcor.ru [62.117.100.38]
  8.  8    29 ms    29 ms     *     netnod-ix-ge-b-sth-1500.akamai.com [194.68.128.170]
  9.  9    30 ms    29 ms    29 ms  a23-61-213-199.deploy.static.akamaitechnologies.com [23.61.213.199]

CDN-platform: Akamai.

Information from http-head-lines.

Location: http://russia.emc.com/index.htm

Vary: Accept-Encoding

Content-Encoding: gzip

Content-Length: 249

Content-Type: text/html; charset=iso-8859-1

Cache-Control: max-age=4908

Address translation on http://russia.emc.com/index.htm

HTTP/1.1 200 OK

Server: Apache-Coyote/1.1

X-UA-Compatible: IE=edge,chrome=1

Content-Type: text/html;charset=utf-8

Cache-Control: max-age=579

Transfer-Encoding: chunked

Connection: close

Connection: Transfer-Encoding

Rough speed of page generation:

  1. Primary download time of main page главной страницы: ~7 s
  2. Secondary download time of main page: ~6 s
  3. Primary download time of interior page: ~5 s
  4. Secondary download time of interior page: ~4 s
  5. Primary download time of external page: ~10-20 s
  6. Secondary download time of external page: ~4 s

Web site is available from different geographical points.

http://take.ms/hq3q2

Monitoring point

Server IP

Total time

Waiting for a response

Download speed

Page size

Russia, Moscow, east

23.74.181.199

1,204848

0,195989

140 КБ/с

81 КБ

Russia, Moscow, west

2.18.197.199

1,329341

0,471199

365 КБ/с

81 КБ

Russia, Moscow, north

95.100.5.199

0,415158

0,11716

843 КБ/с

81 КБ

Russia, Moscow, north-east 1

23.32.101.199

1,191384

0,123795

1012 КБ/с

81 КБ

Russia, Moscow, north-east 2

23.59.101.199

0,861328

0,172547

341 КБ/с

81 КБ

Russia, Moscow, north-east 3

23.64.213.199

1,523149

0,578621

258 КБ/с

81 КБ

Russia, Moscow, center

23.64.213.199

0,709189

0,176802

397 КБ/с

81 КБ

Russia, Moscow, center 2

172.229.181.199

0,585852

0,106817

476 КБ/с

81 КБ

Russia, Moscow, south-west

23.61.213.199

0,425228

0,077502

845 КБ/с

81 КБ

Russia , Apatits

23.59.101.199

0,873175

0,140064

241 КБ/с

81 КБ

Russia, Vladivostok

23.2.133.199

3,190664

0,87721

65 КБ/с

81 КБ

Russia, Dolgoprudniu

95.100.5.199

0,34081

0,067895

1,29 МБ/с

81 КБ

Russia, Ekaterinburg

23.64.213.199

1,143368

0,197865

158 КБ/с

81 КБ

Russia, Zlatoust

23.59.101.199

1,856642

0,281071

122 КБ/с

81 КБ

Russia, Kazan

172.227.85.199

0,823289

0,110487

335 КБ/с

81 КБ

Russia, Krasnoyarsk

23.59.101.199

1,453254

0,209515

140 КБ/с

81 КБ

Russia, Nizhny Novgorod

95.100.5.199

4,102817

0,30544

105 КБ/с

81 КБ

Russia, Novosibirsk, north

23.64.213.199

1,175484

0,173421

190 КБ/с

81 КБ

Russia, Novosibirsk, south

23.57.245.199

3,147459

1,31967

76 КБ/с

81 КБ

Russia, Omsk

23.59.101.199

1,305937

0,186608

160 КБ/с

81 КБ

Russia, Petrozavodsk

2.23.149.199

1,381452

0,159886

552 КБ/с

81 КБ

Russia, Rostov-on-Don

23.64.213.199

0,759648

0,134558

274 КБ/с

81 КБ

Russia, Saint Petersburg, north

95.100.5.199

0,415253

0,070375

947 КБ/с

81 КБ

Russia, Saint Petersburg, south

23.64.213.199

0,589593

0,111314

505 КБ/с

81 КБ

Russia, Saint Petersburg , south -east

23.61.213.199

0,516468

0,104192

339 КБ/с

81 КБ

Russia, Tomsk

23.57.245.199

2,626179

0,372063

68 КБ/с

81 КБ

Russia, Tyumen

23.78.117.199

1,083936

0,195415

236 КБ/с

81 КБ

Russia, Khabarovsk

23.2.133.199

4,709586

0,500129

48 КБ/с

81 КБ

Russia, Khimki

95.100.5.199

0,527667

0,070719

306 КБ/с

81 КБ

Azerbaijan, Baku

23.74.181.199

0,715573

0,107619

325 КБ/с

81 КБ

Byelorussia, Minsk

23.59.101.199

0,567416

0,105051

456 КБ/с

81 КБ

Great Britain , Hampshir

23.74.117.199

0,219254

0,091456

5,68 МБ/с

81 КБ

Germany, Nurenberg

172.227.85.199

0,133845

0,070931

6,73 МБ/с

81 КБ

Germany, Falkenshtain

172.227.85.199

0,681958

0,050697

142 КБ/с

81 КБ

Germany, Frankfurt on the Main

2.21.37.199

0,279285

0,079273

5,1 МБ/с

81 КБ

Israel, Pitach tikva

88.221.157.199

0,497892

0,230803

4,86 МБ/с

81 КБ

Qazaqstan, Alma - Ata

23.57.245.199

2,985484

1,142799

95 КБ/с

81 КБ

Qazaqstan, Karaganda

2.23.149.199

1,016857

0,216465

297 КБ/с

81 КБ

Qazaqstan, Kostanai

23.57.245.199

2,484997

0,332834

103 КБ/с

81 КБ

Canada, Vankuver

23.200.213.199

0,339592

0,126252

4,02 МБ/с

81 КБ

Canada, Monreal

23.196.165.199

0,355418

0,170132

1,12 МБ/с

81 КБ

Canada, Monreal

23.196.165.199

0,243241

0,064151

335 КБ/с

81 КБ

Kirghizia, Beshkek

23.61.213.199

0,920386

0,139939

247 КБ/с

81 КБ

Kirgizia, Beshkek south

23.57.245.199

3,182674

0,313579

80 КБ/с

81 КБ

Latvia, Riga

95.100.5.199

0,620189

0,055086

2,87 МБ/с

81 КБ

Litva, Siauliai

23.59.101.199

0,429283

0,099965

655 КБ/с

81 КБ

Luxembourg, Shtainsel

95.100.133.199

0,183039

0,06725

2,68 МБ/с

81 КБ

Moldavia, Kishiniev

23.64.213.199

0,754916

0,130916

386 КБ/с

81 КБ

Netherlands, Amstrerdam

23.32.101.199

0,330537

0,116964

1,08 МБ/с

81 КБ

Netherlands, Amstrerdam, north

23.74.181.199

0,248303

0,060962

3,16 МБ/с

81 КБ

Netherlands, Amstrerdam south 1

23.64.213.199

0,289039

0,080457

1,14 МБ/с

81 КБ

Netherlands, Amstrerdam, south 2

23.64.213.199

1,172801

0,105272

1,14 МБ/с

81 КБ

Poland, Warsaw

23.64.213.199

0,693396

0,094012

978 КБ/с

81 КБ

Poland, Olsztyn

23.78.117.199

0,561691

0,097786

521 КБ/с

81 КБ

Rumania, Bucharest

23.59.101.199

0,675607

0,152703

287 КБ/с

81 КБ

Singapore

23.0.53.199

2,68859

0,301496

83 КБ/с

81 КБ

USA, Arizona, Phenix

173.223.69.199

0,744204

0,286331

441 КБ/с

81 КБ

USA, Washington, Seattle

23.200.213.199

0,223236

0,051439

10,96 МБ/с

81 КБ

USA, Virginia, Reston

23.79.197.199

0,570918

0,135579

393 КБ/с

81 КБ

USA, California, Los Angeles

23.200.213.199

0,573007

0,077376

903 КБ/с

81 КБ

USA, Massachusetts, Boston

23.196.21.199

0,458508

0,233031

1,44 МБ/с

81 КБ

USA, New Jersey, Clifton

23.193.181.199

0,619073

0,066046

12,74 МБ/с

81 КБ

USA ,New York, New York

173.223.69.199

0,311317

0,068064

1,13 МБ/с

81 КБ

USA, North Carolina, Eshwel

23.78.149.199

0,456526

0,286826

3,33 МБ/с

81 КБ

USA, Texas, Dallas

23.204.165.199

0,342865

0,279074

6,98 МБ/с

81 КБ

USA, Texas, Houston

184.30.5.199

0,217118

0,110287

3,2 МБ/с

81 КБ

Ukraine, Vinnitsa

23.59.101.199

0,657551

0,126258

357 КБ/с

81 КБ

Ukraine, Kiev, west

172.227.85.199

0,415299

0,081521

796 КБ/с

81 КБ

Ukraine, Kiev, center 1

172.227.85.199

1,214842

0,087478

560 КБ/с

81 КБ

Ukraine, Kiev, center 2

23.61.213.199

0,566049

0,117106

458 КБ/с

81 КБ

Ukraine, Kiev, south

23.59.101.199

0,628683

0,115684

373 КБ/с

81 КБ

Ukraine, Nikolaev

23.59.101.199

0,614223

0,121684

432 КБ/с

81 КБ

Ukrain, Odessa

23.55.141.199

0,485465

0,100367

562 КБ/с

81 КБ

Ukraine, Kharkov, east

2.16.197.199

0,610543

0,119815

583 КБ/с

81 КБ

Ukraine, Kharkov, center 1

95.100.213.199

0,405138

0,09697

644 КБ/с

81 КБ

Ukraine, Kharkov, center 2

23.59.101.199

0,792273

0,131601

275 КБ/с

81 КБ

Finland, Helsinki

88.221.97.199

0,262193

0,152015

2,74 МБ/с

81 КБ

France, Paris

95.100.133.199

0,146437

0,055416

3 МБ/с

81 КБ

France, Roubaix

2.20.213.199

0,189068

0,095623

2,28 МБ/с

81 КБ

Czech Republic, Prague

95.100.213.199

0,128123

0,05797

2,41 МБ/с

81 КБ

Chile, Santiago

23.3.245.199

0,946544

0,629804

2,21 МБ/с

81 КБ

Switzerland, Zurich

95.100.213.199

0,161294

0,062965

1,34 МБ/с

81 КБ

RSA, Johannesburg

88.221.245.199

1,117016

0,524684

73 КБ/с

81 КБ

Worst indicators of speed and total time were detected at Russian federal districts of Siberian region and Russian Far East and what is more the former Soviet Union – Qazaqstan, Kyrgyzstan and etc.

Problematics

  1.  Superfluous http-head-lines

    With allowance for using of “chunked transfer encoding” machine on final redirect page, the record “Content-Length” is excessive.
  2.  Mistaken http-head-line “Location”.

    Address     http://russia.emc.com  transfers on http://russia.emc.com/index.htm.

    Improperly identified http-head-line “Location”.

    It’s necessary to fix Location:     http://russia.emc.com.
  3.  Superfluous number of http-request.

    About 70 components demand of optimization:
  4.  24 external js-file
  5.  9 external css-files
  6.  34 files of background images


It’s advisable to combine js-files in one whole file, the same recommended with styles of css- files. We have to combine background images in one whole file and use them with css-sprite.
Cutting of component number on the page will allow to reduce the number of http-requests that are necessary for page displaying. This, in its turn, will increase the speed of download page time.

  1.  Large number components out “CDN” (content delivery network)

    It’s possible to arrange about 70 components in CDN:
  2.  s7.addthis.com: 6 components, 330.9K
  3.  russia.emc.com: 52 components, 2726.3K
  4.  www.adobetag.com: 1 component, 113.2K
  5.  stats.g.doubleclick.net: 1 component, 39.5K
  6.  cdn.tt.omtrdc.net: 1 component, 25.3K
  7.  emc.tt.omtrdc.net: 3 components, 0.6K
  8.  admin.brightcove.com: 2 components, 109.1K
  9.  www.emc.com: 1 component, 1.2K
  10.  pbs.twimg.com: 1 component, 1.0K
  11.  m.addthis.com: 1 component, 0.06K
  12.  ecn-analytics-nssl.emc.com: 1 component, 0.04K
  13.  twitter.com: 1 component, 0.04K
  14.  ajax.googleapis.com: 2 components, 26.3K

Geographical location of servers, where different components situated, works on speed of page download. CDN neutralizes geographical factor, because servers of CDN - network are all over the world.

  1.  Empty attribute “src”

    In regular code pattern of “iframe” detected empty attribute src, which is extremely unwelcome. Empty attributes “href” and src may activate periodical requests.
  2.  Didn’t mention “expires” headlines

    About 75 statistical components were allocated without expiration date:
  3.  http://russia.emc.com/_admin/css/html-layout-css-includes-combined-min.css
  4.  http://russia.emc.com/R1/assets/css/common/normalize.css
  5.  http://russia.emc.com/R1/assets/css/homepage/main.css
  6.  http://russia.emc.com/R1/assets/css/common/responsive-header.css
  7.  http://russia.emc.com/R1/assets/css/common/responsive-footer.css
  8.  http://russia.emc.com/homepage/css/media-hero.css
  9.  http://russia.emc.com/R1/assets/css/components/share-bar.css
  10.  http://russia.emc.com/R1/assets/css/components/modal.css
  11.  http://platform.twitter.com/widgets.js
  12.  http://platform.twitter.com/js/tfw/hub/client.js
  13.  http://www.adobetag.com/d2/emc/live/EMC.js
  14.  http://stats.g.doubleclick.net/dc.js
  15.  http://russia.emc.com/_admin/js/jquery.js
  16.  http://russia.emc.com/R1/assets/js/common/modernizr-2.6.2.min.js
  17.  http://russia.emc.com/_admin/js/mbox.js
  18.  http://cdn.tt.omtrdc.net/cdn/target.js
  19.  http://emc.tt.omtrdc.net/m2/emc/viztarget?...
  20.  http://emc.tt.omtrdc.net/m2/emc/mbox/standard?...
  21.  http://russia.emc.com/R1/assets/js/common/responsive-header.js
  22.  http://s7.addthis.com/js/250/addthis_widget.js?...
  23.  http://russia.emc.com/_admin/js/liveperson-country-and-page-list.js
  24.  http://russia.emc.com/R1/assets/js/common/respond.js
  25.  http://russia.emc.com/R1/assets/js/homepage/homepage.js
  26.  http://russia.emc.com/_admin/js/sitecatalyst/s_code.js
  27.  http://admin.brightcove.com/js/BrightcoveExperiences.js
  28.  http://admin.brightcove.com/js/APIModules_all.js
  29.  http://russia.emc.com/R1/assets/js/libs/ext-4.0.1/ext-all.js
  30.  http://russia.emc.com/R1/assets/js/components/modal.js
  31.  http://russia.emc.com/R1/assets/js/components/header.js
  32.  http://emc.tt.omtrdc.net/m2/emc/sc/standard?...
  33.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowTL.png
  34.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowT.png
  35.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowTR.png
  36.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowML.png
  37.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowMR.png
  38.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowBL.png
  39.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowB.png
  40.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowBR.png
  41.  http://russia.emc.com/images/header/dropdown-menu-sprites.png
  42.  http://russia.emc.com/images/header/header-sprites.gif
  43.  http://russia.emc.com/images/header/header-menu-sprites.png
  44.  http://russia.emc.com/R1/images/EMC_Image_C_1306507921805_my-account-avatar.png
  45.  http://russia.emc.com/R1/images/EMC_Image_C_1306507121298_button-action-corners.png
  46.  http://russia.emc.com/R1/images/EMC_Image_C_1306507121282_button-action-mid.png
  47.  http://russia.emc.com/images/header/dropdown-vertical-divider-2012.gif
  48.  http://russia.emc.com/R1/images/EMC_Image_C_1306531147187_socialmediabar.png
  49.  http://russia.emc.com/_admin/img/icons/close-icon-flyout.gif
  50.  http://russia.emc.com/images/homepage/css/hp-bg-hero-1600.jpg
  51.  http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1.jpg
  52.  http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1-type.png
  53.  http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1.jpg
  54.  http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1-type.png
  55.  http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1.jpg
  56.  http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1-type.png
  57.  http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-during.jpg
  58.  http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-type-during.png
  59.  http://russia.emc.com/images/homepage/css/hp-sprite.png
  60.  http://www.emc.com/images/header/footer-bg-2012.gif
  61.  http://russia.emc.com/images/header/header-sprites.png
  62.  http://russia.emc.com/images/header/share_this_icons.png
  63.  http://russia.emc.com/R1/images/EMC_Image_C_1306507921827_close-icon-small.png
  64.  http://russia.emc.com/R1/images/EMC_Image_C_1306517211388_g.jpg
  65.  http://russia.emc.com/images/homepage/presentation/emcp-vnx-estore-bundles-lg-1.jpg
  66.  http://russia.emc.com/images/homepage/presentation/emcp-lotus-f1-lg-1.jpg
  67.  http://russia.emc.com/images/homepage/presentation/emcp-xtremio-pyramid-lg-1.jpg
  68.  http://russia.emc.com/images/homepage/presentation/wwd-lg-trust.png
  69.  http://russia.emc.com/images/homepage/presentation/wwd-lg-cloud.png
  70.  http://russia.emc.com/images/homepage/presentation/wwd-lg-data.png
  71.  http://russia.emc.com/images/homepage/presentation/wwa-lg-glance.png
  72.  http://russia.emc.com/images/homepage/presentation/wwa-lg-investor.png
  73.  http://russia.emc.com/images/homepage/presentation/wwa-lg-careers.png
  74.  http://pbs.twimg.com/profile_images/2750494597/13339f85bedd3b790cc2aaf7eb635121_normal.jpeg
  75.  http://russia.emc.com/images/common/spacer.gif
  76.  http://russia.emc.com/favicon.ico
  77.  http://m.addthis.com/live/red_lojson/300lo.json?...

  1.  Not compressed and not minimized pages and components

    Compression and minimization of page layout allow to cut greatly total weight of downloading information and force page downloading speed.
    It’s necessary to clean up from comments, over marking, unnecessary transferring of lines and all the rest of it all html-, js- and css-files.

    For minimization can be used separate     compressors:
  2.  http://htmlcompressor.com/
  3.  http://www.csscompressor.com/
  4.  http://jscompressor.com/

Additionally  plug-in gzips is available on the server and it can be used for zipping all text information.

At the moment plug-in don’t pack 2 components:

  1.  http://platform.twitter.com/js/tfw/hub/client.js
  2.  http://cdn.tt.omtrdc.net/cdn/target.js
  3.  Positioning of css- and js- files

    It’s necessary to locate CSS-files at top part of html-marking (in <head> tag), because it allows browser, that client uses, to realize fast and progressive render of the page.

    At the moment in the body of Web-page are present 2 files with styles, which should be relocated:
  4.  http://russia.emc.com/R1/assets/css/components/share-bar.css
  5.  http://russia.emc.com/R1/assets/css/components/modal.css

JS-files are necessary to locate at  down part of html-marking, because js-files don’t allow browser to realize parallel downloads and it means that content after js-file will not download while js-file will not download by itself.
At the moment at top part of html-marking are present 8 js-files, which requires to transfer in down part of body of Web-page:

  1.  http://platform.twitter.com/widgets.js
  2.  http://s7.addthis.com/static/r07/auth016.js
  3.  http://platform.twitter.com/js/tfw/hub/client.js
  4.  http://www.adobetag.com/d2/emc/live/EMC.js
  5.  http://stats.g.doubleclick.net/dc.js
  6.  http://russia.emc.com/_admin/js/jquery.js
  7.  http://russia.emc.com/R1/assets/js/common/modernizr-2.6.2.min.js
  8.  
  9.  http://m.addthis.com/live/red_lojson/300lo.json?...
  10.  In-built css- and js-data

    It’s necessary to place any css- and js-data in external files, because it allows to force greatly page downloading speed by virtue of cashing css and js-files.

    At the moment at marking     are present:
  11.  At least 5 in-built css-data
  12.  At least  8 in-built js-data
  13.  multiply DNS-requests

    Oversupply DNS-requests increases duration time of browser answer from server side on interrogation data.

    At this stage components are at more than 4 domains:
  14.  russia.emc.com: 62 components, 2833.8K (543.7K GZip)
  15.  s7.addthis.com: 7 components, 397.2K (116.7K GZip)
  16.  platform.twitter.com: 5 components, 230.5K (73.9K GZip)
  17.  www.adobetag.com: 1 component, 113.2K (35.8K GZip)
  18.  stats.g.doubleclick.net: 1 component 39.5K (15.5K GZip)
  19.  cdn.tt.omtrdc.net: 1 component, 26.2K
  20.  emc.tt.omtrdc.net: 3 components, 0.6K
  21.  admin.brightcove.com: 2 components, 109.1K (17.9K GZip)
  22.  www.emc.com: 1 component, 1.2K
  23.  pbs.twimg.com: 1 component, 1.0K
  24.  m.addthis.com: 1 component, 0.06K
  25.  Incorrect setting of Etag mechanism

    Mechanism of Etag configured incorrectly more than for 65 components:
  26.  http://russia.emc.com/_admin/css/html-layout-css-includes-combined-min.css
  27.  http://russia.emc.com/R1/assets/css/common/normalize.css
  28.  http://russia.emc.com/R1/assets/css/homepage/main.css
  29.  http://russia.emc.com/R1/assets/css/common/responsive-header.css
  30.  http://russia.emc.com/R1/assets/css/common/responsive-footer.css
  31.  http://russia.emc.com/homepage/css/media-hero.css
  32.  http://russia.emc.com/R1/assets/css/components/share-bar.css
  33.  http://russia.emc.com/R1/assets/css/components/modal.css
  34.  http://www.adobetag.com/d2/emc/live/EMC.js
  35.  http://russia.emc.com/_admin/js/jquery.js
  36.  http://russia.emc.com/R1/assets/js/common/modernizr-2.6.2.min.js
  37.  http://russia.emc.com/_admin/js/mbox.js
  38.  http://russia.emc.com/R1/assets/js/common/responsive-header.js
  39.  http://s7.addthis.com/js/250/addthis_widget.js?...
  40.  http://russia.emc.com/_admin/js/liveperson-country-and-page-list.js
  41.  http://russia.emc.com/R1/assets/js/common/respond.js
  42.  http://russia.emc.com/R1/assets/js/homepage/homepage.js
  43.  http://russia.emc.com/_admin/js/sitecatalyst/s_code.js
  44.  http://admin.brightcove.com/js/BrightcoveExperiences.js
  45.  http://admin.brightcove.com/js/APIModules_all.js
  46.  http://russia.emc.com/R1/assets/js/libs/ext-4.0.1/ext-all.js
  47.  http://russia.emc.com/R1/assets/js/components/modal.js
  48.  http://russia.emc.com/R1/assets/js/components/header.js
  49.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowTL.png
  50.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowT.png
  51.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowTR.png
  52.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowML.png
  53.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowMR.png
  54.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowBL.png
  55.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowB.png
  56.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowBR.png
  57.  http://russia.emc.com/images/header/dropdown-menu-sprites.png
  58.  http://russia.emc.com/images/header/header-sprites.gif
  59.  http://russia.emc.com/images/header/header-menu-sprites.png
  60.  http://russia.emc.com/R1/images/EMC_Image_C_1306507921805_my-account-avatar.png
  61.  http://russia.emc.com/R1/images/EMC_Image_C_1306507121298_button-action-corners.png
  62.  http://russia.emc.com/R1/images/EMC_Image_C_1306507121282_button-action-mid.png
  63.  http://russia.emc.com/images/header/dropdown-vertical-divider-2012.gif
  64.  http://russia.emc.com/R1/images/EMC_Image_C_1306531147187_socialmediabar.png
  65.  http://russia.emc.com/_admin/img/icons/close-icon-flyout.gif
  66.  http://russia.emc.com/images/homepage/css/hp-bg-hero-1600.jpg
  67.  http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1.jpg
  68.  http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1-type.png
  69.  http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1.jpg
  70.  http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1-type.png
  71.  http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1.jpg
  72.  http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1-type.png
  73.  http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-during.jpg
  74.  http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-type-during.png
  75.  http://russia.emc.com/images/homepage/css/hp-sprite.png
  76.  http://www.emc.com/images/header/footer-bg-2012.gif
  77.  http://russia.emc.com/images/header/header-sprites.png
  78.  http://russia.emc.com/images/header/share_this_icons.png
  79.  http://russia.emc.com/R1/images/EMC_Image_C_1306507921827_close-icon-small.png
  80.  http://russia.emc.com/R1/images/EMC_Image_C_1306517211388_g.jpg
  81.  http://russia.emc.com/images/homepage/presentation/emcp-vnx-estore-bundles-lg-1.jpg
  82.  http://russia.emc.com/images/homepage/presentation/emcp-lotus-f1-lg-1.jpg
  83.  http://russia.emc.com/images/homepage/presentation/emcp-xtremio-pyramid-lg-1.jpg
  84.  http://russia.emc.com/images/homepage/presentation/wwd-lg-trust.png
  85.  http://russia.emc.com/images/homepage/presentation/wwd-lg-cloud.png
  86.  http://russia.emc.com/images/homepage/presentation/wwd-lg-data.png
  87.  http://russia.emc.com/images/homepage/presentation/wwa-lg-glance.png
  88.  http://russia.emc.com/images/homepage/presentation/wwa-lg-investor.png
  89.  http://russia.emc.com/images/homepage/presentation/wwa-lg-careers.png
  90.  http://russia.emc.com/images/common/spacer.gif


It’s necessary to customize Etag mechanism correctly or it should be completely removed (first is preferable).

  1.  Superfluous number of DOM-elemnts.

    At this stage on the main page is about  1200 DOM-elements.

    It’s necessary to abridge the number of DOM-elements. The target is to rise productivity and speed of page render.
  2.  Cookie-free-domains are not using.

    More than 70 static components are available by common domains (not cookie-free-domains):
  3.  http://russia.emc.com/R1/assets/css/common/normalize.css
  4.  http://russia.emc.com/R1/assets/css/homepage/main.css
  5.  http://russia.emc.com/R1/assets/css/common/responsive-footer.css
  6.  http://russia.emc.com/R1/assets/css/components/share-bar.css
  7.  http://russia.emc.com/R1/assets/css/components/modal.css
  8.  http://s7.addthis.com/static/r07/widget118.css
  9.  http://russia.emc.com/R1/assets/css/common/responsive-header.css
  10.  http://russia.emc.com/R1/assets/js/common/modernizr-2.6.2.min.js
  11.  http://russia.emc.com/_admin/js/mbox.js
  12.  http://cdn.tt.omtrdc.net/cdn/target.js
  13.  http://s7.addthis.com/js/250/addthis_widget.js?...
  14.  http://russia.emc.com/R1/assets/js/common/respond.js
  15.  http://russia.emc.com/_admin/js/sitecatalyst/s_code.js
  16.  http://russia.emc.com/R1/assets/js/components/modal.js
  17.  http://russia.emc.com/images/header/header-sprites.gif
  18.  http://russia.emc.com/images/header/header-menu-sprites.png
  19.  http://stats.g.doubleclick.net/dc.js
  20.  http://russia.emc.com/images/header/dropdown-vertical-divider-2012.gif
  21.  http://russia.emc.com/R1/images/EMC_Image_C_1306531147187_socialmediabar.png
  22.  http://s7.addthis.com/static/r07/widget058.gif
  23.  http://s7.addthis.com/static/r07/widget015_top.gif
  24.  http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1.jpg
  25.  http://russia.emc.com/images/homepage/presentation/emcp-data-protection-large-1-type.png
  26.  http://platform.twitter.com/widgets.js
  27.  http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1-type.png
  28.  http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1.jpg
  29.  http://russia.emc.com/images/promos/forum-2013/emcp-forum-2013-large-1-type.png
  30.  http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-type-during.png
  31.  http://russia.emc.com/images/homepage/css/hp-sprite.png
  32.  http://russia.emc.com/images/header/header-sprites.png
  33.  http://russia.emc.com/_admin/js/liveperson-country-and-page-list.js
  34.  http://russia.emc.com/R1/assets/js/homepage/homepage.js
  35.  http://russia.emc.com/R1/images/EMC_Image_C_1306507921827_close-icon-small.png
  36.  http://russia.emc.com/R1/images/EMC_Image_C_1306518021523_loading.gif
  37.  http://russia.emc.com/R1/images/EMC_Image_C_1306517211388_g.jpg
  38.  http://russia.emc.com/images/homepage/presentation/emcp-vnx-estore-bundles-lg-1.jpg
  39.  http://russia.emc.com/images/homepage/presentation/trust-it-curve-lg-1.jpg
  40.  http://russia.emc.com/images/homepage/presentation/emcp-lotus-f1-lg-1.jpg
  41.  http://russia.emc.com/images/homepage/presentation/wwa-lg-glance.png
  42.  http://russia.emc.com/images/homepage/presentation/wwa-lg-investor.png
  43.  http://russia.emc.com/images/homepage/presentation/wwa-lg-careers.png
  44.  http://russia.emc.com/images/homepage/css/hp-bg-hero-1600.jpg
  45.  http://russia.emc.com/images/homepage/presentation/emchp-xtremio-lg-1.jpg
  46.  http://russia.emc.com/images/homepage/presentation/emcp-ml3-pre-large-1-during.jpg
  47.  http://russia.emc.com/_admin/js/jquery.js
  48.  http://russia.emc.com/images/homepage/presentation/wwd-lg-trust.png
  49.  http://russia.emc.com/images/homepage/presentation/wwd-lg-cloud.png
  50.  http://russia.emc.com/images/homepage/presentation/wwd-lg-data.png
  51.  http://russia.emc.com/images/header/dropdown-menu-sprites.png
  52.  http://russia.emc.com/_admin/css/html-layout-css-includes-combined-min.css
  53.  http://s7.addthis.com/static/r07/core109.js
  54.  http://russia.emc.com/R1/assets/js/common/responsive-header.js
  55.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowTL.png
  56.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowT.png
  57.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowML.png
  58.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowTR.png
  59.  http://russia.emc.com/R1/assets/js/libs/ext-4.0.1/ext-all.js
  60.  http://russia.emc.com/R1/assets/js/components/header.js
  61.  http://russia.emc.com/_admin/img/icons/close-icon-flyout.gif
  62.  http://russia.emc.com/R1/images/EMC_Image_C_1306507121282_button-action-mid.png
  63.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowMR.png
  64.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowBL.png
  65.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowB.png
  66.  http://russia.emc.com/_admin/js/overlay-apr2011/shadowBR.png
  67.  http://russia.emc.com/R1/images/EMC_Image_C_1306507921805_my-account-avatar.png
  68.  http://russia.emc.com/R1/images/EMC_Image_C_1306507121298_button-action-corners.png
  69.  http://www.emc.com/images/header/footer-bg-2012.gif
  70.  http://emc.tt.omtrdc.net/m2/emc/viztarget?...
  71.  http://emc.tt.omtrdc.net/m2/emc/mbox/standard?...
  72.  http://emc.tt.omtrdc.net/m2/emc/sc/standard?...
  73.  http://russia.emc.com/homepage/css/media-hero.css
  74.  http://russia.emc.com/images/header/share_this_icons.png


It’s necessary for exception of cookie from browser requests on static components and for safety wire from rejection in cashing of proxy -servers (It’s probably possible in the process of executing of cookie statistics request).

It’s necessary to use cookie-free-domain (for example, cfemc.com).

  1.  Weak statistics of cache's empty and full relationships.

    This resultant problem arises from described above reasons.

    Main page with empty cache contains 85 http-requests total weight of which is 1608.5kb, by comparison the same with full cache — 78 http-requests with 65.1kb of overall weight.



    It’s necessary to abridge repeated number of inversion requests.


Searching characteristics

Domain: russia.emc.com

Date of registration: indeterminated

Statistics system: Google Analytics

Yandex SCI: 500 (http://yandex.ru/yandsearch?text=host:russia.emc.com+|+host:www.russia.emc.com&lr=213)

Indexed: 3000 (http://yandex.ru/yandsearch?text=host:russia.emc.com+|+host:www.russia.emc.com)

Mentioned in Yandex: 4000 (http://yandex.ru/yandsearch?text=russia.emc.com&lr=10000&noreask=1)

Mentioned in blogs: 74 (http://blogs.yandex.ru/search.xml?text=link%3D%22http%3A%2F%2Frussia.emc.com%22&group=2&ft=all)

Presence in Yandex catalog: no such data

Google PR: 5

Indexed: 5480 (https://www.google.com/search?q=site:russia.emc.com)

Referring in Google: 100 (https://www.google.com/search?q=link:russia.emc.com)

Presence in DMOZ.org: no such data

Recommended: to add Web site at Yandex and DMOZ.

References on the main page: 117 of interior (all indexed) / 96 external (all indexed).


Recommended: cut greatly general number of references (to 100), delete all interior references (in case of their principal presence, turn of them from indexation by directive rel=nofollow and tags <noindex>).

Meta tags are widely used, marking of head-lines, emphasis on ability of extra bold.

All images on Web site are allocated with empty attributes alt and title.

Recommended: For the purpose of rising page weight its necessary to point alt and title as key relevant that describes an image.

Conclusion (Summary)

In the whole site content not bad formatted and has good search visibility. Site is available to active promotion.

Relevance of different searching visibility depends on primary semantic base and that’s such preliminary information that we haven’t.

In any case, it obviously needs content revision and development of new semantic base — together with technical task of interior optimization and micro formatting.

Usability and user experience

Review of usability, reasonability, simplicity and convenience of project http://russia.emc.com/.

Estimations

0 — negative

1 — «some sense»

2 — small plus

3 — satisfactory (a possibility of decision –making - 50/50)

4 — good (decision-making, positive result)

5 — excellent (loyalty appeared)

Metrics

  1.  Emotions (general)


    System gets by user as open(or partly open). User hasn’t sense of other people existing. Appeals to do something are obvious.

    Mark: 4
  2.  Impression (sensation of design)

    Cool color gamma generates business attitude. Block EMC+ attracts all attention. Gray page header with lights in the form of hexagon  annoys and makes additional load factor on user’s focus.
    Design looks better on the small screen, then at large displays.

    Mark: 3,5


  1.  First impression


The example of user’s way of site view.

http://take.ms/hWzLz

The example of user’s inner monologue:

«There is no logotype in common place (Top left corner). EMC2 — I suppose that it’s Scientific and Research Company where they do something connected with physics. There is something strange in slaider, what is lower? What “hardware”? “Formula One”….IT safety, cloud technologies. Finally it’s IT company. What do they offer? To invest? Get a job?»

The strongest element — block EMC+. It takes all attention but information unobvious and not clear. Fully incomprehensible covering text and head – lines. Strange graphical elements. More than that, it’s completely at English. It represents needless cut-off, that divides site on 2 parts.

It’s apparently for common user, that he is not in his plate here, and this block is for audience with the specific knowledge. The user becomes confused, because nowhere can find the explantation of vnx and vdi and etc.  
Mixed emotions.

Mark: 4

  1.  Goodwill

    There are too much elements on the main page. Steps of action are not obvious.

    The main question “What should I do?” or “What it can give me?” keeps without answer.

    Sign in on site isn’t obvious. By click on first slide where is present a suggestion «register now», emerges a window, blocking by browser (external unknown site http://vts.inxpo.com).

    The appeal to call and tell about products and services is illogical , because firstly site should catch the interest of client and offer to call only after that. (It will be better to make available a possibility of dial – back).
    http://take.ms/RN4SR

    Mark: 3


  1.  Hygiene

    Stylistic and orthographic mistakes didn’t notice in the process of selective copy preparation.

    Fond out unclear expression in the notice of registration form. “Please, agree Internet mail message”.


    http://take.ms/Txio9

    Mark: 5
  2.  Sanitation


During the check fond out many unexpected and unpredictable transitions, problems of makeup, and also several places, those are not available for unregistered users.

There are many cross-language transfers  — from Russian to English pages.

There are different  “placeholders” at searching field of the main page («scan of EMC.com») and on secondary pages («scan of the site»).

Depending on nesting, changes width of page header ( at main = 980px/on page” Ways of purchase” = 1000px) and capability of main menu (most main pages contain submenu / it’s absent on test page) http://russia.emc.com/campaigns/global/backup-assessment/index.htm?activity_id=235025).

Cutted off partly images and elements of css-sprite.

Superfluous number of elements of interior navigation that leads on parallel and exterior projects (At the best case they have the same style, but had done at different prototype model)

  1.  http://infocus.emc.com/
  2.  http://reflectionsblog.emc.com/
  3.  http://community.emc.com/
  4.  http://gallery.emc.com/
  5.  http://emc.force.com/
  6.  http://education.emc.com/
  7.  http://vts.inxpo.com/
  8.  http://store.emc.com/ и др.


Fond out about  700 pages with dead links

Some blocks and references are duplicate and repeat (contacts in social media, EMC+ and etc.)

Sanitation: 0

  1.  Illumination

    Menu of the site looks readable. Hierarchy is obvious – “main menu”, “submenu”,” additional menu”.

    Events, that menu produces are not equal. ( one click can transfer on interior page, other on parallel site).

    Menu isn’t the same at different pages.

    Mark: 4
  2.  Availability of  services and products

    Visually services and products are available when you putting the mouse cursor at menu item that you need. However in real to order something, you should click and click…and browser shows you endless journey by different English sites with huge descriptions and references on documentations.
    In the process of strain principal searching appears imperceptible reference  «contact sales», that calls block with phone and reference on external landing-page with huge form (http://emcinformation.com don’t gain credibility ).

    Mark: 1
  3.  Services

    In the process of shot site research, becomes obvious the presence of study services of IT- consulting, designing of cloud systems and etc.

    Arises a sense of highly skilled access.

    Mark: 4,5
  4.  Price settings and politics

    There is no information about prices. Under the politics of corporation, it is expected individual approach, and as consequence, difficult recognizing of services and there price.
    Taking into account direction of b2b и b2g , it’s normal.

    Mark: 4
  5.  Staff status

    There are no obvious ways to communicate with staff (without any additional actions of searching connection).

    Phone fond out by searching main menu item “Products and solutions” where was mentioned reference on emerge form of connection.

    Phone answer was immediate. Manager readdressed some questions to distributor and offered to write down there identifying information.

    During 8 hours there wasn’t any reaction on form request.

    Mark: 4,5
  6.  System open

    There is close availability of simple support functions. Authorization for downloading is critical for a part of professionals, that haven’t profile on site.

    Registration isn’t obvious. Form of registration is huge and very difficult. There are hard requisitions for check in.

    After authorization on the main page and transferring in “Support / Files for downloading”  (https://sso.emc.com/sso/login.htm?CTAuthMode=BASIC) you should authorize again.

    Mark: 1,5
  7.  Navigation

    There are 2 levels in navigation menu and that’s why it’s rather difficult.

    There is no menu “bread crumbs”, that’s why site movement is unpredictable.

    Many menu items transfer at pages of external domains, which have different configuration, blocks and language.

    It’s not possible to find your location on the site (nesting way don’t stick out neither main, no additional menu).

    You can hardly find site map (it totally disappears in additional menu).

    You can’t find you location with the help of site map.

    Mark: 0

Logic and content

A huge amount of content is presented on the site. Generally, it’s text, less often— it is covering images.

Recommended: to reduce the huge amount of text, it is absolutely unreadable (web-site conception doesn’t mean reading itself, users don’t read web-pages, they just look it through, it is necessary to post any user’s manuals with detailed photos).

There is no motivation for the site sign up, exept the blocked access to content that can be downloaded.

Recommended: to interest the user in registration( to realize additional functions for registrants, bonus promotion codes, access to useful instruments, personal mailout and offers).

A lot of sections, that are on different domains, confuse the users.

Recommended: to post all the site structure on the same domain.

Pop –up windows are used on the site very frequently.

Recommended: to use pop-up boxes instead of pop-up windows ( browsers block pop-up windows, also pop-up windows can cause interrupted paths).

Mixed content is post on the site. Main pages are in Russian, minors are in English.

Recommended: to unify content and to bring it to only one language (the language is determined on the basis of targeted audience portrait and project’s geotargeting).

Strict requirements for forms validation and a large number of fields.

Recommended: to reduce the burden on the user by reducing the number of fields and the severity of validation requirements (it’s necessary to reduce the number of fields, to add more simplified elements, to actualize autoselect and autocomplete for all form fields, actualize Autoformat for all fields which are under “email” and “telephone”).

The presence of broken paths (such activities as registration, authorization, sending feedback forms or opening of an image/video cut short the process of transferring in different site sections).

Recommended: to actualize registration/authorization procedure, the process of sending feedback form in pop-up boxes without jumping from the page of procedure’s initiation (using an ajax mechanism, the described procedures can be implemented without refreshing and redirecting pages).

Lack of functional.

Recommended: to expland functionally useful elements, required for users and the project  (for example, extend solution calculator tool, that allows to collect more users information while providing them a useful and relevant information)

Removal of the materials on other languages( on the main page of “community” block in “hot topics” column there are Chinese and other characters).

http://take.ms/RaZMW

Recommended: not to distract the attention of user by totally useless information( it is more likely to post only Russian – language content).

Duplication of the array of links is detected on the site. In particular, the box with social media is duplicated on the top and on the bottom of the majority of pages. Informational links EMC+ on the main page is located in main menu, in the centre of web-page body and in the bottom box “ news and events”

Recommended: to avoid the duplication of elements and links.

Texts, complicated by its content and unreadable, which have technical specific.

Recommended: to simplify the information submission by stylistic changing( to less technical and professional), to diversify the texts with presentations, videos, images, diagrams and general typografing of texts ( right symbols, division of text in small paragraph, citation in the form of list, active usage of headlines and sub-headlines and etc).

Hard –to –get information and small amount of feedback channels.

Recommended: to post telephone number and e-mail in evident place of the site banner. To place the button of feedback channel additional form. To test the service of online- chat to solve the users’ operational problems.

Complicated navigation. It’s difficult to specify the paths of site transferring and to orientate in site structure( there is no indication of one’s location, no site’s map, no graphical characteristic of current location).

Recommended: to carry out site structuring, to create site’s map, relevant to this structure ( with presentation of all the nesting levels up to the last one),l to realize the indication of current location( menu choices are graphically indicated, the text of menu choice is indicated by extended type), to add the additional menu of “bread crumbs” nesting type.

High level of information noise. High quantity of superfluous extra information

Recommended: to reduce pressure on user’s attention, by force of adaptive inference of smaller quantity on the page, because its concentration dispels in huge number of information blocks. For instance, blocks with hieroglyphs are absolutely irrelevant.

Sameness of content, it must be independent from visit context. For example, wherever the user will come, he will see same blocks and same information.

Recommended: To use adaptive readout based on user’s information, source of transfer and etc. Such mechanism requests complex approach and developing of certain module with will make only necessary information visible that is useful only for each concrete user.

The presences of pages with big vertical scroll without additional tools of navigation. When the user will situate in the middle of this page, he can be confused because of navigation.

Recommended: Set the page header with main menu and searching field  ( “attach” to top border of browser window). It means that in case of vertical scroll, page header permanently will be at the top of the display. For more than a half of the screen vertical scrolling it is necessary to place a scrolling up button( usually “up to top” arrow) in the “footer”.

Lack of interactive elements, rather laconic interface capabilities and significant responsiveness and transparency.

Recommended: not just “rervive” interface with additional functionality, but also unfold processes of staff otherwise.

Examples of recomendations:

To use typical ajax-upload of materials on pages with huge number of content.

All processes that requests standby should be visualized by graphical  “loader” and additional download bar (For example, progress).

Large forms with lots of mandatory fields should be visualized graphically. Use smooth swipe system ( similar to mobile applications) and unique graphical accompaniment for the phased mapping issues.

To point interactive assistant on the description(on-line chat with person or automatic module of response for typical questions)

To offer the functional of statistic and reports on products and service’s pages. Besides to offer related and logically provided additional product and service.

To realize “calculator of decision”, that allows users of the site to make calculations and specifications and send them to distributors of EMC from this document.


Final recommendations

  1.  To identify and formulate clearly aims and tasks of the project.
  2.  To make detailed portrait of targeted audience.
  3.  To identify their aims and tasks.
  4.  To override the conception и and structure of the project on the basis of aims and targets of the project and its users.
  5.  To characterize main scenarios of user’s activity.
  6.  To make prototypes of refreshed conception.
  7.  To realize other recommendations of current document.

Marketing Agency Flying Colors © 2013 г. Russia, Moscow, Nariwkinskaia alley, h. 5, building. 2, office 109. Phone: +7 499 653-66-38    http://fgcs.ru




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